How to generate more leads for your business
The common question asked is "how do I get more leads?"
The first answer is always "for what?"
If you can't answer that with instant specification for an individual product/service or step in your attraction process, then you are already at a disadvantage when it comes to acquiring clients.
Majority of businesses operate their marketing and lead generation activities with the high-street approach.
Meaning they open their doors each day, display what they offer or can help with, and then wait for the foot traffic and tyre kickers. Hoping someone will be interested.
We want an element of this in business marketing. We want to be in the right place at the right time. And we also want to create awareness in letting people know who we are, what we do and how we can help.
If you rely on this however, you will face difficulties because:
> It will rarely work!
> You can't measure it!
> You can't plan or invest in it!
> & you can't scale it to support business growth!
So what is it you need to do for generating leads
You have to treat each product or service as its own offering, aligned to the buyer type's pain point, and have an attraction process in place for sustainable acquisition.
Meaning a strong flow of prospects is achievable and a matrix can be used to measure lead sources and conversions.
This is the same for every business.
It doesn't matter if you are a sole trader, SME, under an umbrella or franchise.
Strategic Marketing is needed for business sustainability and development.
As always, this stuff can sound complicated. It does require a level of strategic marketing comprehensiveness to architect.
That doesn't mean it has to be expensive or require a lot of time.
In fact, the opposite. Once in place, it will just need maintenance as you will know what works.
But consider the flipside for a moment, how much time, money and energy do you waste in doing the things that don't work?
Want to know how you can start making these changes in your business, just get in touch with us at [email protected]